Discover the Seasonal Charms of Hokkaido: Events from August to October
- UmamiList
- 8 hours ago
- 2 min read
If you're looking for an unforgettable journey through Japan’s northernmost island, Hokkaido offers a rich tapestry of seasonal events from August to October. Known for its vast landscapes, fresh seafood, and cooler climate, Hokkaido is a top destination for those seeking both nature and culture. Here's a curated guide to the must-see festivals and happenings in Hokkaido during late summer and fall.
📸 Instagram | 👍 Facebook | ▶️ YouTubeLet’s explore the flavors of Japan together! 🍱🇯🇵 #UmamilistJapan
August: Late Summer Fireworks and Flower Fields
1. Lake Toya Long-Run Fireworks Festival (Toya-ko Onsen)📅 Through late August🎆 Every night at 8:45 PM, vibrant fireworks light up the sky over Lake Toya, one of Japan’s most scenic caldera lakes. Visitors can enjoy the show from hot spring inns or while cruising the lake—an unforgettable summer tradition.

2. Furano and Biei Flower Season🌼 Early to mid-AugustAlthough lavender season peaks in July, August still brings breathtaking fields of sunflowers, cosmos, and marigolds across Furano and Biei. Take a scenic drive or ride the Norokko Flower Train for panoramic views.

September: Harvest Festivals and Autumn Delights
3. Sapporo Autumn Fest📍 Odori Park, Sapporo📅 Early to late September🍲 This gourmet event brings together the best of Hokkaido’s seasonal foods—from grilled seafood and ramen to locally brewed beers and dairy products. Each block of Odori Park showcases specialties from different regions.
4. Otaru Ushio Festival (Late carry-over)While usually held in July, some years feature extended food and cultural events into early September. Enjoy lantern-lit streets, taiko drums, and Otaru’s romantic canal views.
October: Autumn Leaves and Mushroom Hunts
5. Jozankei Momiji Festival (Sapporo)🍁 Mid to late OctoberThe onsen town of Jozankei, just outside Sapporo, is a perfect getaway for viewing vibrant red and gold autumn foliage. The festival features live music, food stalls, and evening illuminations in the forest.
6. Matsutake Mushroom Season🍄 September to October Autumn in Hokkaido means matsutake mushrooms—one of Japan’s most prized delicacies. Some areas in central and southern Hokkaido offer guided mushroom-picking tours, often followed by tasting sessions.
Why Visit Hokkaido in Late Summer to Fall?
Fewer tourists compared to the busy cherry blossom or ski seasons
Cooler temperatures perfect for hiking and sightseeing
Seasonal cuisine, including seafood, fresh vegetables, and wild mushrooms
Cultural immersion through local matsuri (festivals) and onsen (hot springs)
Book accommodations early for popular festivals like the Sapporo Autumn Fest and Jozankei Momiji Festival. And don’t forget to sample Hokkaido’s signature fall flavors—grilled sanma (Pacific saury), roasted sweet corn, and rich dairy ice cream!
Stay Connected with Umamilist!
Want more seasonal travel tips, food discoveries, and hidden gems from Japan?👉 Follow us on Instagram, Facebook, and YouTube for daily inspiration, behind-the-scenes stories, and exclusive local insights!
📸 Instagram | 👍 Facebook | ▶️ YouTube Let’s explore the flavors of Japan together! 🍱🇯🇵 #UmamilistJapan